Another bizarre beauty procedure in Nigeria, where men are tattooing their bottom lips pink. 

A short video documenting the trend has been released. Although the subject isn't explored in depth, what has been gathered that the lightened pigmentation of the lip is more aesthetically pleasing for those who choose to spend the equivalent of 35-40 American dollars for the tattoo.
The video shows a man getting his bottom lip permanently colored a bubble gum-pink hue. Pretty extreme, especially when a lovely pink lipstick could have done the trick. What has also been heard is that applying a mixture of almond oil and lemon juice is also a less invasive alternative.

Although the customer doesn't seem like he's in any pain, assumption is that there must be some emotional discomfort that has gotten him to this point. Changing the color of your skin even if it's just your lip can be far more complicated self-acceptance.

Just shows the lengthens men will go through as well to make themselves appear more attractive.

Content: Huffington Post, Image/Videos(s): Youtube